Media Diversity Institute

National Network
United Kingdom

11 Belgrave Road
United Kingdom

+44 (0)2072552473
E-Mail (2)
Mobile Phone
+44 (0)7990971564 (Milica Pesic)
Organisation Type
Non-Governmental Organization
Year of Establishment
Fields of Activity
  1. Democracy and community development
  2. Gender
  3. Human rights
  4. Media
General Information
*Structure: Charity (non-profit) registered in the UK; Board of Directors, Executive Director, 3 full-time staff, and 3 part-time staff, and 3-5 interns. *Budgetary resources: project based and varies from year to year but, averages £100,000 - £300,000 GBP per year. *Funding sources: British Government, US State Department, European Commission, Open Society Institute, United Nations, Council of Europe, among others. *Modalities of action: we work with journalism academics and students, media decision makers and reporters, as well as with CSOs specialized in diversity issues. Activities include development of academic curricula, journalist training, media production, research studies, media monitoring, seminars and conferences, media relations training, and making resources available via the internet. *Partners: varies but include: A19, IFJ, Internews, Freedom House, British Council and project specific country organisations.
Mission and Objectives

Media Diversity Institute (MDI) is an international organisation entirely devoted to working with the media to improve reporting on ethnicity, religion, gender, sexuality and other diversity issues which can cause inequality/intolerance/disputes at the local, national, regional or international level. Although the media often aggravate divisions in society, exclude moderate voices, and foment conflict, they also possess an enormous capacity to contribute to the solution of these very problems. MDI promotes responsible journalism as a means to improve inter-community relations, increase tolerance, and encourage dialogue among individuals and groups coming from different backgrounds. We work with journalism academics and students, media decision makers and reporters, as well as with CSOs specialized in diversity issues. We promote responsible journalism – fair, accurate, sensitive and inclusive. Over the last 10 years MDI has worked in Western, Eastern, and South East Europe, the former Soviet States, West Africa, the Middle East, and South Asia.

Main Projects / Activities

*Reporting Diversity: a Media Program to Promote Inter-Community Dialogue and Moderate Voices as a Means to Prevent Religious Radicalisation in Egypt (2008-09). *Reporting Diversity: a Pilot Media Programme to Promote Inter-Community Dialogue and Social Inclusion in Morocco (2009-10). *Enhancing Freedom of Expression and Media Capacity in Azerbaijan (2009-10). * Provision of the media component for the Council of Europe’s Intercultural Cities Programme and Anti-Discrimination Campaign (2008-10). *Pan-European Study (30 countries) identifying best practices by and about the media as related to anti-discrimination and the promotion of diversity (2008-09). *Setting up a global internet portal for the media & diversity community, including networking and debating areas (2008-09).

Contact (1) Full Name
Milica Pesic
Job Title
Executive Director
Head of the organisation
Milica Pesic
Contact (2) Full Name
Maja Popov
Job Title (2)
Development Manager