For the hearing impaired, it's often difficult to overcome communication barriers with people who don't know sign language. Muharrem, a deaf man living in Istanbul, Turkey, got to experience one glorious day without those barriers when everyone he came across in his neighborhood greeted him using sign language!
A team of people from Samsung and ad agency Leo Burnett spent a month installing cameras around Bağcılar, teaching sign language to the locals, and planning the perfect day for Muharrem. On December 28, 2014, the young man and his sister went out for an ordinary walk that quickly turned into an unexpectedly amazing experience. Muharrem was stunned and astonished to be able to communicate with so many of his neighbors in his language, as you can see in the heartwarming video captured by hidden cameras.
The emotional video was created to raise awareness about the Samsung Duyan Eller, a new call center catering towards the hearing impaired in Turkey. "A world without barriers is our dream," according to Samsung Turkiye. See how they made that dream a reality for one special day.