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In October 2020, the ALF Swedish network offered “Prosper with Purpose” workshop on how to define and communicate the purpose of our work. This year, we will continue our prospering journey with a focus on fundraising and networking.

Fundraising and applying for grants is often a concrete and frustrating reality in our non-profit organisations. We want to focus on the good work and new projects and find ourselves using weeks and months chasing after money when we could be focusing on implementing our vision and mission. However, finding the money and resources we need to develop the work we want to do is a necessity. 

Is it possible that the process of searching, applying and pitching for funds, actually could lead to development and progress? Could the new partnerships we form be injections of energy and knowledge into our projects or core operations? Could we find the resources we need in new places?

We will also look at how to develop skills in the areas of networking, pitching proposals and looking for sustainable partnerships and relations with donors (public and private sector). This could enable us to stand stronger and have better tools and be able to plan ahead with more ease and grace.

The 2-day online workshop offers you:

  • Guide to successful networking and the importance of intercultural awareness. 
  • How to successfully pitch your project idea and negotiate with potential partners or donors (public and private sectors).
  • Possibility to pitch your project idea and get feedback.


When: 4 - 5 October (13.00 - 15.30 CET/Cairo time -- 14.00 - 16.30 EET/Beirut time). 

Language: English



Johanna Westbrandt is the founder and chairman of the civil society organisation Waytogo. She is an entrepreneur with 20 years of experience in sales, business development and personal development. She has trained people for the most of her career and in later years she has coached leaders and entrepreneurs who are up to something big in the world. As a consultant she helps organisations to develop company core values, formulate purpose, vision, mission. In the organisation Waytogo, she has developed expertise and written a book about matters of inclusion in society and has trained and coached youth (unaccompanied minors, newly arrived refugee youths and youth from socio economically challenged neighbourhoods) in leadership, self management, learning and mindset. 


More information: rasha.shaaban(at) 

This event is organised with the support of the Swedish Ministry of Foreign Affairs to the Anna Lindh Foundation network in Sweden.