ALF Hands-On training module​​​​​​ 6:  Bridging Boundaries: Empowering Civil Society with Intercultural Media Campaigns

July 24th, 25th, 26th & 27th, 11:00 - 14:00 CET

The developments and innovations in the field of information and communication technologies (ICT) have changed the world we live in, making information, communication, and knowledge more globalised, and broadening the influence of media, seen as a facilitator to connect people. The rise of social media and its by-products increased the amount of information available on the Internet, including by transforming everyday people into content producers. Media messages impact human dynamics both at local and global level, influencing economic behaviours, political analysis as much as interpersonal interactions and intercultural dialogue. By participating in this training course, civil society organisations will be able to promote more responsible and accountable online communication; reflect on stereotypes, their presence in media, and how to avoid them in our communication; explore counter-narratives to online bias, stereotypes and hate speech; and create their own messages, campaigns and communication strategy considering glocal factors.