3 mohammed abdo st – el ghory agency – el azhar st – Cairo
Cairo
Egypt
- Arts
- Environment/Sustainable development
- Heritage
Assala’s establishing documents contain the following Strategic Targets:
Maintains the artistic heritage and originality in the fields of plastic creation, both Traditional and modern.
Developing and establishing specialized productive centers in the fields of arts, professions and developing their tools. Also encouraging their employees, discovering Talented Persons and Training new generations to continue its task.
Achieving the continuity between persons work in traditional works and those work in plastic arts, to unified them and improve their conditions .
Spreading out artistic products and make them available for public through exhibitions
Spreading out culture and beauty awareness by all means such as publications and sessions
Cooperating with Arabic and international societies and bodies to achieve its Targets .
Undertaking artistic activities of economical revenue to serve the society’s targets.
Since its establishment, Assala society cooperated with the ministry of culture in setting up many exhibitions and workshops. It worked for developing processes of production and Training, in plastic Arts Sector.
It cooperated with the Ministry of Tourism for subsequent years to provide it with the require artistic works for its exhibitions in different countries.
It cooperated with the Ministry of Higher Education for subsequent years to provide it with the required artistic works for cultural centers in Egyptian embassies in different countries.
It cooperated of produced families, in the Nasr City Fair grounds .
It cooperated with the Social Fund for Development , Ministry of Social Affairs and some other organizations to prepare the detailed studies, Training projects and developing the Traditional professions.
The society has prepared a comprehensive project 2002 for an encyclopedia of the Egyptian Traditional professions.