Zaki Aboul Seoud Street, Off Shaheen Street, Building 8
Agouza
Cairo
Giza Governorate
12311
Egypt
- Arts
- Innovation and Entrepreneurship
Eka3 is a music group and business incubator based in Cairo. Eka3 aims to develop the Arabic music landscape by supporting music business startups, and by creating new companies that fill important gaps in the Arabic music industry. Central resource staff includes 5 persons while three others are working on ventures. Typically eka3's main source of income is activities run by ventures, however it relies on fundraising for specific projects from album productions to tours to projects.
As an incubator, the ventures aim to support independent music scene in the Arab region through artist booking, music production, PR and media services, artist management and music publishing. The partners involved include promoters, music venues in the region and outside, the artists, media and media productions.
Eka3 as an incubation organisation is working to support the independent music landscape in the Arab world.
Eka3 Objectives are:
Develop the ecosystem for music industry
Youth empowerment
Increased Productions
eka3, through its initiatives, has operated in Egypt, Palestine, Jordan, Lebanon, UAE, Tunisia and Morocco with artist in different stages of development.
Almoharek supported their roster of artists to tour the Arab Region and Europe, Mostakell created and sold records online and in physical stores, Simsara has been managing artists and launching PR campaigns to promote their work, Ma3azef is resetting the standards of critique for Arabic music and finally Awyav is publishing the music, creating a new source of income and managing copyrights. Artists working with these initiatives have more time dedicated to the creative process of their work rather than handling the administration of their artistic project, and getting tangled in the political interests of
commercial production.
This combination of activities and services offered has made eka3 influential in independent Arabic music, it network has grown rapidly so has its clients (both artists and
organizations). They have made use of the diversified audiences in the region and Arab diaspora. Also, the initiatives above, benefited from their incubation within eka3 and have become profitable for the entrepreneurs managing it. The success and sustainability of these initiatives subsequently leads to growth in creative economy regionally. Meanwhile, promotional and content creation activities have led to artistic exchange and international collaborations.
The collective efforts of eka3 will continually develop the processes applied in the development of independent music empowering it to become more competitive and commercially
viable.