Hacettepe University Faculty of Communication Division of Information Technologies and Informatics

Digital Transformation in Turkey's Music Industry: Cultural Producers and Platformization This research project examines the phenomenon of platformization in the music industry and the effects of platforms on the Turkish music industry in the context of digitalization. The recent history of the music industry has witnessed a change ranging from recording technologies to sharing opportunities provided by the internet. Today, digital technologies transform the music industry into a complex structure where global giants and independent or local actors coexist. While technological change brings new opportunities to music production, it also changes the creative labor with the components of the industry and entails unequal competition around the world. In this context, while keeping in mind the trans-industrial characteristics of music; the project aims to learn the perspectives, solution strategies and future projections of the actors in Turkey's music industry about digitalization and platforms, and we aim to transform the information we have gained into evaluations that will shed light on cultural policies. This project, supported by the Ministry of Culture and Tourism's General Directorate of Copyrights within the scope of developing creative culture industries, aims to contribute to the development of the music industry in Turkey and to open Turkey's music culture to the world. The fieldwork of the project consists of three phases: An online survey that determines the use of platforms with cultural producers, followed by SWOT analysis and in-depth interviews. We would be very pleased if you participate in our online survey, SWOT analysis and the online meeting where we will conduct in-depth interviews. We would also like to state that we will share and discuss the findings of the fieldwork with the stakeholders of the research through an online and offline conference. We look forward to your interest and support for the project and its goals. Regards Project Coordinator: Prof.Dr. Mutlu Binark, Hacettepe University, Faculty of Communication Project Researchers: Dr. Erman Demir, Başkent University. YAKEM, Dr. Serra Sezgin, Ankara Science University. Faculty of Fine Arts and Design, Project Field Coordinator: Gökçe Özsu, Ph.d Candidate, Hacettepe University, Communication Sciences,