Beit Sahour
Istih Street
Beit Sahour
Palestinian Territories
- Environment/Sustainable development
- Heritage
- International/Cultural relations
Vision: Vibrant Palestinian communities in a sustainable environment for an enticing experience of Palestine’s cultural history along Masar Ibrahim Al-Khalil.
Mission: Developing and promoting community-based tourism through Masar Ibrahim Al-Khalil.
World Bank Project
Investment in People and Institutions:
The World Bank project concerns the building of the capacity and the transfer of knowledge to the major local stakeholders of the trail. These include MIAK, trekking guides, community hosts, (local) government institutions and private sector operators such as tour operators.
Path Development:
This part concerns the field work, and the research on the physical trail and the development of soft infrastructure online and in trail communities.
Marketing, Business Development, and Communication:
This part concerns activities that bring the marketing/branding of the trail to the next level and allow the presently small base of private sector involvement to expand. It also includes dedicated communication products (print, photo, website and film) for the trail, as well as project promotion.
Action Research:
This section concerns the collection of data for project monitoring and evaluation purposes and further research on experiential tourism in FCS settings.
French Project
Investment in People and Institutions:
The French Project concerns reaching out to local authorities and building partnerships with them. The project contributes to the renovation of home-stays, and the training of all the individuals that are part of the home-stays in terms of Hospitality training, English Language training, sewing and embroidery training, improving the promotion of the agricultural products, and the marketing and pancaking of these products.
Path Development:
This section concerns the coordination with local authorities regarding installing the panels and the validation of them, finalizing the technical expertise regarding the accommodations and signing the accommodations agreement and the convention between Masar Ibrahim and the local authorities regarding the maintenance of the path’s marking.
Action Research:
This part concerns analyzing the possibilities of enhancing and transforming the agricultural production, in addition to analyzing the expectations and the satisfaction of the customers.