- Democracy and community development
- Gender
- Human rights
- Media
1- Vision
"To attain a free and democratic society characterized by justice, equality, and respect for human rights; where women enjoy freedom and equality, and can exercise their rights fully without discrimination."
Members of TAM's General Assembly, its Board of Directors, as well as its staff, and volunteers are all committed to working tirelessly towards our vision for Palestinian society as a free and democratic society characterized by justice, equality, and respect for human rights; where women enjoy freedom and equality, and can exercise their rights fully without discrimination. We believe that media will play an important role in bringing about the changes needed to realize this vision.
2- Mission
"We strive for effective media that can empower women and marginalized groups to achieve their goals and aspirations."
TAM shall utilize media as a tool to empower women and marginalized groups and shall be guided in its work by a governing set of values, stated below.
3- Strategic Goals
TAM has four core goals to achieve over the next three years.
1. Improve the image of Palestinian women in media.
2. Empower and build the capacities of community leaders and organizations defending the rights of women and other marginalized groups.
3. Increase the participation of women in the public sphere
4. Empower TAM to achieve its vision and objectives within the framework of its mission and value statements.
Programs and Activities:
Since its foundation, TAM has worked on a series of activities and programs rooted in the political, social and economic reality of Palestinian women. TAM's core areas of work are :
1. Media Production: TAM produces TV talk shows that are broadcast over local TV stations. These talk shows deal with sensitive social and gender issues:
2. Gender in Media: This program aims to create gender sensitive media units at TV stations. It provides gender and women's issues training for men and women working in local TV stations across the West Bank (Tulkarem, Jenin, Jericho, Qalqilya, Nablus, Hebron, Bethlehem, Ramallah).
3. Production of Gender Oriented Films. TAM has produced a series of gender specific documentaries:
4. Training and Capacity Building: Since TAM's inception in 2004, training has been and continues to be a core component of our programming. The aim is to raise public awareness of women's rights and issues.
5. Human Resources
Currently TAM employs 12 staff members with various skills and qualifications. Seven staff members are permanent and five are on project contracts.
TAM's financial affairs are dealt with by the financial manager and an assistant accountant, in adherence to the highest professional standards. TAM has secured the purchase of a 360 square meter building which houses its offices, a production studio, production equipment, and a library.
6. Financial Resources
TAM has two sources of funding. The primary source of funding is external donor funding for projects. This type of funding is usually short term and donors tend to place constraints on the type of allowable expenses.
The secondary source of funding is generated internally from translation services, training, equipment rentals and film sales. Though this type of funding offers more flexibility, it accounts for a small portion of the total revenues.
Due to the present imbalance in funding sources, TAM's leadership faces serious challenges in financial planning and continuity and must address TAM's sustainability if external funding were to be discontinued for any reason.
7. Networking and Public Relations
TAM is very active and effective in several women's and media coalitions and alliances.
a. Partnerships with Local and International Coalitions: Cooperation in Raising Public Awareness
b. Relationship with Target Groups and Beneficiaries
TAM has established relationships with individual women community leaders as well as women's groups in various geographical areas. Follow up evaluations are carried out at the end of each project to ensure that projects serve and benefit the intended target groups.
For us we are open and available to any kind of cooperation and contributing with the network if it will help the society and our mission and goals we are working to reach
To strength our work and have a wider network, and to cooperate with the college in the network for planning where we can the best results out of our projects and to complete each other work