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National Network: 
Moezeldal 15
2904 CT Capelle aan den IJssel
Organisation Type: 
Individual Person
Year of Establishment: 
General Information: 

First of I would like to introduce myself, I am Sarah El Mahi graduated fashion designer from the Willem de Kooning Academy in Rotterdam last year. When I got my BA degree in Fashion Design, with my menswear collection #URBANBIRDS, I started with my Master degree in Arts, Culture and Society at the Erasmus University in Rotterdam.

This past year I was a successful year, learning how to present myself as an upcoming young designer and Master student. With my menswear collection #URBANBIRDS I have achieved many successes and gotten to know many new places and faces in the fashion industry. From the nomination of Fashionclash shoe design challenge to the stage of De Roma in Antwerp for my TedX Flanders presentation of the collection!

It is my objective to start a dialogue with my art, concerning arts, culture, society. These are broad terms, but my focus is mainly on authenticity and my roots. Hence the topic of migration in my story of #URBANBIRDS and #BTMR.

Sarah El Mahi
Artist/ Fashion designer

Mission and Objectives: 


"What I find significant as a designer in my collections, is authenticity and my roots.
It is my mission to translate my vision to a new generation lost in old traditions within a new reality, to inspire Urban Birds to take the flight back to their roots and understand we are a new hybride form of the original."

Sarah El Mahi

Main Projects / Activities: 


Fashion shows

Audio visual art


How can you contribute to the Network in your country?: 

Yes, I can! 

Why do you want to join the ALF Network?: 

I want to join ALF because of an existing member, who saw my work and believes ALF and could collaborate in a profound way.

Hence I believe in the objectives of ALF and I believe our work is parallel to eachother. 

Contact (1) Full Name: 
Sarah El Mahi
Job Title: 
Fashion designer/ Artist
Head of the organisation: 
Sarah El Mahi
Contact (2) Full Name: 
Sarah El Mahi
Job Title: 
Fashion designer/ Artist