Lecturer at the Greek Open University. Kontochristou has collaborated with leading research institutes and has worked many years as a consultant. Kontochristou has directed the Departments of Promotion and Communication and International Collaborations of the Hellenic Culture Organization at the Greek Ministry of Culture. Current research interests involve media, audiovisual and cultural policy, media and identity construction, celebrity activism, international relations and culture, EU and cultural diplomacy, and she is the editor of the book 'Identity and the Media in Contemporary Greece' (2007).